Ford Focus 2.0 GDi Sport+ Thailand Made – 12.000km Review

It’s been a long time since my last post… but it’s been a busy year, 2012. This post will have nothing to do with the previous ones, and it’s not the intention of this blog to be a one-subject page anyway… this will be a review, as complete as I can make, of the “All-New Ford Focus” with the 2.0 GDi Engine, and 6-Speed PowerShift Gearbox – this will include how the dealership and Ford Thailand is handling ME (they seem to be quite active in Twitter, which is good).
Focus

The Engine
Probably the main reason for buying this new Focus, the engine does not disappoint. Originally made by Mazda, and sold by Ford as a Duratec HE Ti-VCT, it’s a 1998cc (2.0L) 4 cilinder unit, with all the modern perks one could ask for. It has dual independent variable camshaft timing system (Ti-VCT), which helps the engine to perform well in low revs up to the red line (REALLY well), and works well in reducing pollution.

Of course, it has 16v… but the most amazing thing, to me, is the Direct Fuel Injection system. What this kind of injection does, is to inject fuel directly into the cilinders, in the exact quantity needed for that particular condition of power or economy demand. Because of this high-precision fuel injection system, we can have a high-compression piston fitted (12:1 ratio), allowing the air-fuel mix to be burned the best possible way – efficiency, this is the key. At the same time it generates 170hp @ 6,600rpm – in a naturally aspirated engine – when driving carefully, fuel consumption is as its best, really low for a 1,400kg car. The maximum torque is 202Nm @ 4,450rpm, but you never feel lack of power, even at very low revs.

From low to high revs, the engine feels ABSOLUTELY smooth, no vibrations, no noises, nothing wrong. There is no point that it feels stronger and more “alive” than others, power comes smooth from low revs until the red line. This has good and bad sides to it. The good side is that there are no surprises, you know exactly what to expect at all times, there’s no situation you will be driving in low revs and feel you have no power for overtaking another vehicle, it’s all under absolute control. The bad side is… there are no surprises. There are no strong emotions. You go from 0 to 210km/h and your 4 passengers feel NOTHING, they can be sleeping, or about to… predictable, but boring.

There’s the whole technical explanation about Direct Injection, variable camshafts, etc… but I’ll stick to the “feeling” here. Maybe in a next post.

The Gearbox

Internal Components from the gearbox

Internal Components from the gearbox

The second most important feature of the new Focus, for me, is the 6-Speed PowerShift gearbox, a dual-dry-clutch unit, with both Drive and Sport modes, and a “Manual” mode (when set to S).

I never liked regular automatic gearboxes… with very few exceptions, they slip too much in acceleration, take a long time to change gears when pushed hard, are useless when going downhill and, with no exception, make your average fuel consumption pretty high, compared to the equivalent manual gearbox.
This PowerShift Ford fitted in the newest Focus and Fiesta has everything to be amazing, and at most times, it is – when you press your right foot to the ground, it will shift down, engine revs up, then shift up on the red line probably faster than the average good driver would be able to do – but not quite so… or not yet.

When using D, the regular daily driver mode, it works… ok. Just ok. The creeping is ok, even though I think it should push the car a tad faster… but fine for city usage. The main problem is that, in the current software version, the down-shift when you press the accelerator is a bit slow… as if the car is “thinking and deciding” if what you really want is to go faster. This does not happen when you stick your foot to the ground, mainly on intermediary-low positions of the pedal. And I hate it. You learn how to live with this behaviour, but still hates it.
This characteristic is greatly reduced when using S (Sport) mode, as the gearbox tends to leave “one gear down” most of the time, and it’s extremely rare that it will engage 6th gear. On S, you also have more engine-breaking power, and it’s absolutely mandatory to leave the stick in S when you want to accelerate during curves – one of the absolutely WORST feelings is when you’re in a curve, you feel you need to send more power to the front wheels so they pull the car in the correct direction… and the gearbox slowly decides if you really need to be in a hurry. I’m engaging S mode more often while driving in the city, as it makes up to much better overall experience. One characteristic I enjoy the most if the “extra engina breaking” when using the car brakes – the system detects you want to brake, and shifts down, very similar to what I would do myself in a manual gearbox.

from www.motortrend.com

from www.motortrend.com

The “Manual S Mode” is utterly useless. You can move gears up or down in a tiny button on the side of the gear lever, as if you were playing a game – and worst, using a stick-controller. I don’t know what Ford was thinking when they decided to include this function in this position – or if they were thinking at all. It could have just been featured as the wheel-paddles, instead of the “second audio controls” on the steering wheel – it would make some sense, and it would keep prices about the same… just a bunch of buttons, in a different position.

There is a new version of the gearbox software, which apparently fixes this delays and odd behaviour. I have already contacted Ford Thailand on Twitter, let’s see if they can made this update for me without too much trouble – I haven’t received any reply though, and the BangNa-Trat km 13,5 dealership said they know nothing about it. This update is also said to correct the “wrong gear selected” situation, when you are slow or stopped, then you start to accelerate and for whatever reason, take your foot out of the accelerator. The dual-clutch system, in this situation, is absolutely sure you will keep accelerating and it selects one gear up, but when you remove your foot from the accelerator, “something goes terribly wrong” and the whole system disengages, clutches, gears, the whole lot… the best way to describe what I feel is, when you’re driving an older car, accelerating, then you pass by some bump or pothole, and the current gear slips out of position. Only the ones who have been through that know what I mean… and the ones who didn’t can be sure it’s not the most pleasant feeling.
As of February 2013, however, this software update is UNAVAILABLE in Thailand, and neither Ford, nor any of the contacted dealers, have any idea when or if this will be brought to Thailand.

Handling
This is where the Focus has a name and a position to hold. Since the first edition, known as Focus Mk1 (Mark 1), released in 1998, it amazed the housewives for its smooth and comfortable ride, no matter where you are, up to the driving enthusiast, with its excellent cornering ability and superb overall dynamic behavior. I haven’t been lucky enough to drive the two older models, other than a quick ride around the block in a 2000 model, 1.6 engine. And I couldn’t tell much from this anyway… but I always read and heard how amazing the car was. If there is one thing that people can’t really deny is how superior the Focus is, compared to the Opel/Vauxhall/Chevrolet Astra, and the Volkswagen Golf, the two models that share market positioning with the Focus.

The new version didn’t let me down. OK, my last two cars were not what we can call… normal. I have a Suzuki SJ413 (Samurai) 1990, fitted with a 2.0 16v Toyota Engine, SFI Fuel injection, automatic gearbox; and a Toyota Hilux SportRider 2001, fitted with the new 3.0 D4D Turbo Engine, 163hp, a world of torque and manual 5-speed gearbox. But I had alright cars before (mostly Astras, generation F and G), and I had contact with many others, from Honda Fit/Jazz to Mercedes Benz ML500. That said, the Focus is the best handling car I have ever driven… by far. Not even the 1,400kg – heavier than a 1980’s full sized European saloon – make it misbehave in corners, and I’m yet to find somewhere where I can’t “push a little harder”. The steering whell feels absolutely connected to the front wheels, and its electric power assistance is almost completely off in higher speeds, allowing me to have a better control of the movement I’m going to make.

The Focus Mk3, at least in this version, known as “Sport+” (the top hatch version available in the Thai market, equivalent to the Titanium+ for the Sedan) is fitted with a sort of Traction Control, called AdvanceTrac® Dynamic Stability Control (DSC) – not the type that actuates on the differential, or the gearbox, but in the front brakes – whenever the computer detects one of the front wheels turning more than the other, it brakes that one slightly, so the power goes to the other wheel – the one with better traction at the moment. It works well, but if wanted, can be disabled on the on-board computer menu. Only bad point of doing so is an annoying yellow light in the middle of the dashboard.

Torque Vectoring Control

Torque Vectoring Control

The other computer system that assists handling is called Torque Vectoring Control. What it does it quite interesting… The TVC works only while cornering, a situation where the outside wheels receive most of the weight of the car, which means, they have more grip than the wheels inside the corner. This system calculates the G-force, feels the terrain, and based on that, breaks the inside wheel so most of the power is transferred to its pair, which has more grip. The result is faster cornering with higher level of control. Or so Ford says. If it works? I don’t know, it’s not like we can FEEL this working (which is great), all I can say is that the end result is AMAZING cornering, be that when you keep your speed stable, when you push the car faster or while breaking (in emergencies). There is not a single moment the car gives me the feeling it’s doing something it’s not supposed to.

Of course, all this is helped by great Michelin Primacy LC tires measuring 215/50, on 17″ wheels.

City Driving
However I hate it, city driving is what I do most. And it was the very basic reason I decided to buy a brand new, relatively small, automatic car. After starting my search for a new automatic vehicle, targeting mainly the “low cost top range SUVs”, such as Toyota Fortuner (or SW4 in some markets), Mitsubishi Pajero Sport (not really a Pajero PAJERO, more related to the L200 Triton, like the Fortuner to the Hilux), I started looking with better eyes at the small city hatchbacks, which I’ve always been a fan of… my main target was the Ford Fiesta, a car I like since its release, back in 2009 when I was living in the UK. The problem was… they didn’t have the Fiesta for Test Drive at the dealership I went, and I made the “mistake” of driving the Focus – the very same version I ended up buying. The engine response, breaking and quick direction changes put a spell on me, and I couldn’t really see anything else – at that moment, the Focus was perfect.
This hasn’t changed much in the past three months and 12,000km driven, mostly in Bangkok traffic jams, with an eventual trip nearby. I found problems in the Focus, most of which I described above – “lazy” gearbox and boring engine – and none of them diminish the qualities of the car as a city car.
There are a few key aspects that are really important when you think of urban transport, and I’ll try to cover all of them below, commenting on how the Focus handles them:
– Size: you don’t want a big car (or shouldn’t need, unless you’re a bad driver and want people to stay away, afraid of your size), it’s harder to park, to find parking spaces, to turn in tight corners and reverse easily. The Focus is BIGGER than necessary (4.36m), at least for someone with no large family (me – 2 people and 3 cats). I would be ok with something the size of the Fiesta hatchback, easily. This is not a problem, but… unnecessary.
– Versatility: the trunk has a good size, you can lay down the seats and have a large cargo space in case needed. No bad points here, it does the job well, perhaps better than the Sedan version.
– Visibility: very few blind spots, I can see almost everything around me, aided by the side and internal mirrors. The side mirrors are the convex kind, which expand the field of vision in their external edges, and this is something basic for me, so basic I replaced by Suzuki SJ413 original mirrors by the new ones, so I can drive safer and see who’s around more than a “small square” behind me.
– Fuel economy: it is fair. Not great, but adequate and better than expected. I’ll cover this more in a later subject. Same as in “Size”, I would have done better with a Fiesta/Swift/Jazz(Fit), but it’s alright so far.
– Ride comfort: Good. Seats are fully adjustable, even lombar support can be changed, and the steering wheel moves up, down, back and forth, freely. Not complicated to find a good position. Most of the dashboard buttons are easily accessible, sometimes even duplicated for driver/passenger, which is too much… but ok. The Air Conditioning system has all the perks of a “Climate Control”, with individual settings for Driver and Passenger. The sound system has USB/AUX input, as well as Bluetooth, all quite easy to operate, sync, change. This all together amounts for a simple “nice time” while driving, even at the most stressful situations, the “stop-and-go” in traffic. Suspension is stiffer than normal in the Sport+ version with the 17″ wheels and slim tires, but this does not compromise the ride comfort.
The result is a nice car to be in, any time, under any weather, through any sort of traffic jam or total standstill. I have never felt tired or had pains in my legs, arms or back, even after a full day, 6h+ sitting in the driver’s position, running errands around the city.

Highway Driving
One would think that, with all the qualities I said before, including handling, engine, gearbox, and all about City Driving, the Focus would be more than perfect for highway driving… it isn’t. Nothing wrong with the car, really, maybe the problem is me – when driving, it’s all so smooth, all so silent, no surprises, no bumps, no need to focus on something specific, that, I get boring and sometimes, sleepy. I haven’t had the opportunity to go into a REAL nice road though, such as the ones deep in Kanchanaburi, or up in Tak or Chiang Mai/Mae Hong Son, or even up in Laos, where I experienced some of the nicest “driver’s roads” ever. This is something to be done in the future. Other than this minor “problem” I have, highway driving is perfect, and the 6th gear makes it quite economical also, leaving the engine at reasonable 3000rpm @ 120km/h (GPS speed).

Performance
There is very few official performance information for the Asian Focus… it does use the same engine as its North American Focus, and I will get that as a base for comparison. The main difference is the peak power, which Ford USA gives as 160hp @ 6,500 rpm and Ford Asia gives at 170hp @ 6,600rpm. Not sure why the difference, but that has been confirmed to be over Twitter by the official @FordThailand , so I will go with it.
Ford USA says it does 0-60mph in 8s on the manual version, and 8,2s on the 6 speed PowerShift gearbox. I have never tested it myself, in the chronometer/GPS, but these numbers sound pretty much correct – for a family hatchback, it’s impressive, and in the few opportunities I had, I can say it accelerated faster than the new Corolla 2.0 and the new Civic 2.0 but again… you never know who is driving the other car, and I don’t do anything stupid, which would put people at risk.
The 6 Speed PowerShift gearbox does an excellent job when you press your right foot way down, using either S or D modes. Gear changes, after the initial delay (less than one second maybe… just fells odd), are as fast as a manual, maybe faster – I don’t think I could do better (I have never tried though, my knowledge is from the “trucks” I own and the Astra and Corsa I had, all of which had bad gearboxes concerning fast changes). The S mode holds the engine in higher revs, making it faster to regain speed after slowing down, but this is in no way excessive, it feels just right for the “moment”. The D mode is so nice, though, that the only time I feel the need to use S mode is when cornering in higher speeds. Accelerating fast in both of them is pretty much the same, gear changes being fast, and engine going up to almost 7000rpm every time.
As said, and I emphasise: the MANUAL S MODE is *totally* useless. It doesn’t matter when you press the button to change up/down, the gearbox will decide when the right moment comes, and it always comes with at least 1-2s delay, really irritating. Don’t bother.

Fuel Economy
Here I am honestly impressed, if not amazed. First, a few facts:
– it’s an automatic car, with an outdated gearbox software
– the car weights 1,400kg
– traffic in Bangkok and Thailand in general is one of the worst in the world, with bottlenecks after bottlenecks
– I have a heavy foot
– I don’t drive thinking of saving fuel, as this getts me stressed
– I am using mostly “Gasohol E20”, which contains 20% Etanol, so I can relate with the people I know from Brazil (there, we only have “Gasohol”, varying between E20 and E25, plus “E100” or pure Etanol).
– Air Conditioning is ALWAYS on
In these harsh conditions, I have never had a tank giving me less than 7.5km/L average, and I keep track since I took the car from the dealer, back in October 26, with only 43km. All the fuel-ups can be seen clicking on this button:
Fuelly
As you can see, the total average fuel economy is around 9km/L. That is about the same I used to have with my old Chevrolet Corsa 1.4 EFI, with poor 59hp and 11kgfm torque, in a 900kg car, fitted with a manual gearbox!
Compared with my previous and current vehicles, the Focus is, with exception of the Diesel Hilux, the most economic one in average, and yet, it’s the heaviest, more powerful and the only one using an automatic gearbox.
For me, this has a name: technology. The dual-dry-clutch gearbox, the Direct Injection engine, all the computer systems, they work hard so I can spend less. For a geek like me, this is absolutely amazing, the power of technology.

Technology
And this brings me to my next subject… Technology.
Why didn’t I buy a Honda Civic, or a Toyota Corolla, or a Mazda 3, or many other cars from brands much more renewed in Thailand/Asia? Basically, they do not pack as much technology in a single space, for a decent amount of money. Here’s a list of features included in this version of the new Focus, with comments:
– Active City Stop – when under 30km/h, if the front facing camera detects you’re getting too close to the car in front, it will activate the brakes. It does work, which is great, but sometimes I think it’s too sensitive
– Auto Parking – I have never used, as parallel parking is rare in Thailand… but I can see it being used by many low skilled drivers.
– ABS with EBD – the basic, antilock brakes with electronic break distribution. The car always feels in control, even when cornering and breaking strong.
– Electronic Stability Program, Traction Control (AdvanceTrac® Dynamic Stability Control (DSC)) and Torque Vectoring Control – these 3 items work together, with a computer controlling stability through the brakes. Cornering is made easy with the Focus, requiring little ability and mostly no fear and confidence
– Sony Audio with SYNC by Microsoft, and 9 speakers with Bluetooth / AUX P2 / USB – good sound quality, easy to use, you can connect your phone and dial through the car, by button controls or Voice Activated system
– Sunroof – useless in a sunny country like Thailand, just adds weight…
– Xenon HID directional headlamps with LED lamps
– LED tail lamps
– Fog “following” front lights – they turn on and off was necessary when you turn the wheels, quite useful in dark streets/intersections
– Fog rear lights
– Remote keyless entry and engine start – no need to use the key to unlock the car – it senses when the key holder grabs the handle and unlocks the doors – and no need to use the key when turning on the car – the system knows when the key is INSIDE the vehicle, unlocking the steering wheel and activating the Power button, to start the engine
Heated acoustic windshield – special windshield that dampens the sounds, reducing the noise inside the car between 3 and 6dB, with heating to “de-fog” in cold weather, much like the back window in most cars. This windshield has 3 layers of material, being the center one a kind of vinyl, to dissipate sounds and vibrations, coming from in or outside of the car.
– Cruise control – the usual, with buttons to change the speed up and down
– Speed limiter – together with the Cruise Control, you can set a limit and it won’t go past it. Good to avoid tickets in some places.
– Rain sensing wipers – just leave them in Auto, and they turn on whenever detecting drops of rain – works 99% ok, rarely firing the wipers when not needed. You can also adjust if you like them to wipe the windshield more or less frequent. Also, when the windshield wipers are active (rain) and you engage reverse, the real wiper is automatically turned on
– Auto On-Off Headlamps – just leave them in Auto, they will turn on and off as needed. Works perfectly.
– Front, side and curtain airbags, 6 or 7 in total – I hope they work, but I don’t want to know. 🙂
– Hill Hold and Hill Launch Assist – avoids the car backing off when in a hill, by keeping the brakes pressed for a few seconds, until the engine has enough power to move the car
– Front and rear parking sensors – no cameras, just the good ol’ sensors, showing the green/yellow/red area in the main screen
– Active front grill shutters – open and close the front grill according to engine cooling needs, always seeking the best aerodynamics (with the grill fully closed)
– Driver and passager safety belt reminder alarm
– Front seatbelt pre-tensioner and load limiter
– S.O.S Post Crash Alert System – in the event of a crash, when either the AirBags or the safety belt pre-tensioners are activated, the car will sound the horn and activate the emergency flashers, until turned off, to alert nearby people of the location of the car
– Sport tuned suspension – only on the Sport+ version, with harder shocks, slightly lower than stock
– Power external mirrors with “auto folding” when the car is locked, and down-pointed lights to show the floor when parking in the dark
– Rear Focus ST Spoiler
– Side skirts
– Dual zone (driver/passenger) Air Conditioning with Climate Control
– Electrochromic Rear View Mirror – darkens when night, and more when it detects cars behind you with strong headlamps
– Ambient lighting – soft red lights on at all times when night, inside the car. They can be disabled on the On Board Computer
– Eco-mode, Trip Computer, Variable Dimming & Outside Temperature – all accessible from buttons in the steering wheel. The Eco-Mode says how “Eco” you’ve been driving, based on your acceleration and breaking patterns, and on the average speed. The trip computer does the usual “mileage, autonomy, L/100km or MPG, average speed”. Values can be reset one by one or all together.

And I’m NOT a Ford salesman… with all this, it’s hard to consider others… it’s just… so much. And all so cool! And most of it so useful… one thing I miss though, is the “Blind Spot Detector”, which is available on the Sedan Titanium+, but not on any of the hatchbacks. Pity.

Ride Confort
A lot has been said already, but I’ll complement a few points which I consider more important, as follows:
– Front Seats – the front seats are comfortable, with a good side grip, and long-enough “bottom rest”. The driver’s seat has height and lombar adjustments. The sedan version has electric controls to move the seats front/back and up/down, but the hatchback has manual controls. They are ok, easy to use, but my height adjustment lever broke after only a month, and 6-7 weeks later, I am STILL waiting for a replacement. I don’t use this much, but it’s not nice to have a brand new cars with parts falling off, and even worst to wait months for a cheap piece of plastic. Blame on Ford.
Another difference between the Sedan and Hatch versions, is the absence of the full-leather seats on the later. The Hatchback seats have leather sides and another kind of fabric in the middle, supposedly to give better grip, as this model is focused more on performance. In this case I believe them, or at least accept as a valid excuse, the seats do provide better grip than the Sedan version, helped by the larger “flaps” on the side of the back-rest.
The front seats can be moved very further back – so much that, in the most rear position, there is barely space for the back passengers.
– Silence – almost absolute silence is experienced when inside the car. Almost annoyingly silent. While writing this review, I discovered Ford used a “sound dampening windshield”, which might explain such silent. I love silence, but I’m also 30 years old, and I would like to listen to the engine working when I push it hard, and not even that I can enjoy… I am considering ordering a special exhaust system from the US, at least to give the car some “presence” – all road legal, I don’t enjoy headaches and I’m a fan of extra-high quality music.
– Sound system – Sony based, integrated with Microsoft SYNC, the system is really simple to operate, as easy as a Windows computer. Maybe this is based on WindowsCE, I don’t know, but it’s all simple and direct, no need to read the 500 page manual 10 times to change songs or connect and sync your mobile phone. The USB port works as a charger port, providing apparently 1A, stronger than computer’s USB ports, but not enough to keep my Samsung Galaxy Tab 2 7″ charged while in use. When plugging a USB stick with music, the system recognises and scans the drive automatically, and there are few and useful options, such as Shuffle, or “Play Songs Like The Current”, which makes a playlist of songs similar to the one playing at the moment (same artist, similar titles, or genres, etc). There is also a P2 AUX connector, which also works as it should. When using the Bluetooth to play audio, the controls in the main radio console and in the steering wheel can be used to change songs (tested in two Android tablets using PowerAmp, but it seems to work with iPods/iPhones/iPads as well). Unfortunately Ford didn’t fit the full SYNC system, as it depends on mobile operators, reliable maps, etc, and this is not that common in Asia.
— SYNC – this system is developed by Microsoft, together with a bunch of partners, and on this version, only provides easy mobile connectivity, download od address book to the car system, voice dial, easy menu navigation, etc. The full SYNC, available in the US, provider a huge range of services, including maintenance alerts, uploading you car’s “logs” to the internet and getting a repport of how the systems are, oil change alerts, and much more. I’m still looking into that, if there is something I can use in Thailand, or some way to connect my car to the internet via Mobile phone… but not sure. I will update when I have more info.
– Air Conditioning – I covered most of this item already, it has a full Climate Control which works very efficiently, and even in the hottest days, the internal temperature can be at pleasant 24ºC in a matter of 1 or 2 minutes. In comparison, my Hilux SportRider takes 5-10min to cool down inside, with both rear and front AC units working, and re-circulation turned on. It’s quite comforting to start the car and know that, in minutes, it’s all back to “life bearing environment”.
– Back Seats – comfortable enough, they provide a firm back-rest, and a center arm-rest with 2 cup holders. The ride in the back is not bumpy, even with the sport’s suspension that is fitted in the Sport+ model. The only problem is the leg room, and it can be pretty tight with people taller than 1.75-1.80m seating in front, with decent space for their legs. With taller people in front, only people with no legs can seat in the back, depending how much you fold down the front seats.
– Ergonomics – all buttons are within easy reach for the driver, and most of them, to the front passenger as well. The Radio On/Off, which is the most distant button, on the top left corner of the center of the dashboard, is easily accessible by me, without stretching myself in any way. All the center buttons and dials are also well positioned, and I would just prefer the A/C dials to have some sort of texture, instead of plain slippery metal circles. Sometimes I don’t feel if I’m actually turning them or not.
One thing I DON’T like: the main radio controller buttons, in the center of the dashboard, together with the volume dial, are repeated in the left side of the steering wheel. This can be confusing, as the RIGHT side of the steering wheel provides buttons in the exact form and shape, but those are used to control the On Board Computer in front of you. Also, the proximity of these 2 sets of buttons to the edges of the central part of the steering wheel make it hard to press the horn in emergency situations, when you would just use your thumb, and instead you have to take one hand out of the position it is in, and press the center of the circle, quite strong, to “be heard”.

Structure
Ford says all the body is reinforced with “ultra high strength boron steel”, and this kind of metal is four times stronger than regular steel, and also lighter. That sounds like “wow”, but most modern cars are going this way, the Focus being no exception – one more reason I wanted a newly developed vehicle instead of an older and cheaper version. What does all this means? Let’s go to EuroNCAP, the entity which tests cars for the European market.
DIRECT LINK FOR THE NEW FOCUS ON EuroNCAP
The Focus achieved a 5-star security rating, which is pretty much standard nowadays in cars of the same category and generation, the specific grades as follows:
Adult Occupant: 92% Safety Rating
Child Occupant: 82% Safety Rating
Pedestrians: 72% Safety Rating
Safety Assistance: 71% Safety Rating
Those are very good levels of safety, by any means of comparison. And what all that structure strengt means, whenever you are NOT crashing around, is a very stiff body, which will give a great handling experience, without the monocoque “twisting and turning” on its own, creating more difficulties for the driver to make the car behave as desired.
Some pictures of the crash tests (click on them to see the full version, also available on EuroNCAP website):
Driver Fater Frontal Impact

Focus ESC Test

Pole Impact

Focus Frontal Impact

Price
Cars in Thailand are not cheap. The Focus is not cheap, nor it is expensive. The price range follows, as most other vehicles here, whatever is set by Toyota. This unit, which is the top of the range for the Hatch, costs 1,079,000 Baht, or about US$ 35,650 / 27,700 Euros / 22,200 GBP (rate of 11/01/2013). The exact same model, in the Philippines, goes for 1,199,000 Pesos, or US$ 29,500.
This is unfortunate, but unless you want to buy a supermini Eco car (Nissan March, Mitsubishi Mirage, Honda Brio, and a few others under 300,000-400,000 Baht), or a pickup, taxes are high, and will push the prices up. Finances however are quite simples, and you get gat as low as 2,5% per year interest rate, and between 10-25% downpayment, with 2-7 years to pay it in full. Combine that with the low maintenance costs (tax, insurance, etc), it’s not that bad of a deal.

Cost of Ownership
Ford Thailand provides a pretty reasonable table of cost of most services and Labour, which you can see below:
Focus Maintenance Chart
One example:
Oil + Filter + Labour = 1,800 Baht (+- 60 USD)
Unfortunately most items are in Thai, and my translator is not here at the moment.
Also, Ford has a “public commitment” to provide all major maintenance parts in 24h, whatever you are in the country, or you don’t pay for it. I don’t know if this works, or if they will not give excuses, but coming from Brazil, a country where Ford is known to take DAYS or even WEEKS to deliver parts, it sounds like a good thing.

Design
This is very personal… and on a personal level, I never liked the “Ford Kinetic” design, from the first Focus/Ka. I didn’t like their second generation Focus either, although I considered it less ugly than the first. But I here put my heads down for the latest Focus design, which captured my attention from the first time I saw it. The Sedan or Hatchback have a good presence, even looking smaller than they actually are. The real lights form the Focus Hatch are absolutely amazing, and the side lines in general… the car looks like it wants to eat the road. That, together with the blue color that is only available for the Sedan, added to the “spell” that was cast over me when I finally test the unit last October. I had to have one, and I got one, and I still think it’s absolutely beautiful, the shape, the color, the big wheels with a nice design (they could be dark though).
In the other hand, I absolutely HATED the silver Focuses I saw so far… they look so… cheap. It’s like a Chinese car, nothing special about it, just those gigantic rear lights in that pointless body with a sad, sad color… I never likes and I still wonder why people buy silver cars, which they have to use for years, just for a few more bucks when selling it out (I know silver is easier to make it look good, specially when the ink gets old and with some scratches). I just don’t think it’s worth the sadness of looking at it every day, for years and years…

Dealership
I had my test drive and bought my unit in Ford/Mazda dealership in Srinagarindra Road, near Seacon Square/Paradise Park. The salesman didn’t speak English, so everything had to go through my “translator” girlfriend. Luckly, after years with me, and endless visits to garages to fix my other cars, she does understand what I want, and what I mean, even most technical terms. This made it easy, together with the salesman being really well informed about the specs of the car. The whole documentation for the purchase/financing was done in little more than 10 days, with zero hassles what-so-ever. I am still waiting for the definitive license plate, but this is not a dealer issue… the government is apparently still having issues manufacturing the plates, due to a low-quality problem a couple of years ago, aligned with a very high demand for new cars. It has been 10 weeks since I got the car, and I’m hoping to have the license plate issued by the end of January.
Only problems I had so far: the day I got the car, it was displaying 9km in the “Autonomy meter” – almost zero fuel in the tank. It was so low that, while exiting the dealer, the fuel ended and I was locking the main road for about 10min, until the security guard brought 3L of gasoline so I could at least move to the nearest gas station. This should NEVER happen, and it’s a huge stain in Customer Care for me, and for anyone who saw me with the car, brand new, “broken” in front of the dealership.
Second problem: the handle to put the driver’s seat up and down broke after about a month, and we requested for a new one on the last week of November, 2012. It’s been now 6 weeks, and they don’t seem to receive a simple 50 baht plastic piece – I wonder what will happen when I need something actually important to make the car work.

Ford Thailand
I found a way to communicate directly with Ford Thailand, which has been good so far, to solve a few questions I had. They have a very active Twitter account (@FordThailand), and asking question through there, I usually get a quick response, in good English. Through there they have confirmed the power of the Asian version of this engine is really 170hp@6,600rpm, and told me I could change oil by myself, if I didn’t feel comfortable with the set interval of 15,000km – with no difference depending on the kind of use you give the car.
@FordThailand Twitter
I was a bit concerned, given that every other car I had featured different ranges of how many kilometers you drive before changing oil, depending on driving and road conditions, and even the Focus USA features these instructions:
Focus USA Oil Changing Guide
With their official approval, I changed oil by myself, with little less than 10.000km, and every 10,000km after that, to keep the heart of my car – and possibly the most expensive part of it – working smoothly for a long time.
They have also promised me an English copy of the instructions manual – which took little over a month to be available, but it was delivered as promised to the dealer I bought the car with – and I am hoping to get the engine ECU and gearbox ECU updated to the latest software version with no hassles… let’s see how it goes.

FORD® in Thailand
FORD is a weak brand in Thailand, perhaps one of the weakest western brands. I don’t know one single dedicated Ford dealer, all of them seem to be attached to their Japanese counterpart, Mazda. That considered, it’s not more than their obligation to provide excellent services, support and a car filled with equipments, in order to attract buyers… in any other case, we will just buy Toyota, Isuzu, Honda… or even Mazda, which doesn’t help in brand consolidation.
So far it seems they are doing “their best”, but their best might not be good enough. Problems such as no fuel while leaving the dealer for the first time, or massive delays in getting a single plastic lever stain the brand for me, and I know Ford brand since very young. Imagine that happening to someone who just decided to “venture in a brand to see how good it is”? NOT GOOD, Ford… FIX it.
As of February 10, 2013, about 10 weeks have passed since I requested for a single simple plastic lever, which HAVE NOT been delivered. The dealership blames Ford for taking so long to import that 50g piece of plastic from Singapore, and Ford Thailand apologizes for the delay, but the situation haven’t changed. I could have driven to Singapore and back in 3-4 days, there’s absolutely no excuse for the now 10 weeks period to fix something that shouldn’t be broken in the first place.

FORD… for me
My image from Ford comes from Ford Brasil. Once a good brand, in the 80’s, when I had my first interest in cars (I was born in 82, and have been going to car expos since I’m 5 or 6), they allowed themselves to be obscured by Volkswagen, from 88 onward, until late 90’s, when “AutoLatina” was dissolved. In that period, Ford was basically manufacturing old versions of the European Escort, and cheap copies of the cheap Brazilian VW cars, with terrible customer support and zero innovation – and that was a time of deep market changes, when Brazil opened itself up to the world, following a lengthy Military Government. Ford stood behind and lost prestige… when they finally left AutoLatina, the brand and name Ford were part of the past. All their great achievements, great cars, the Ford pickups, the Maverick, the Landau/Galaxy, it was all legacy, and they had to start fresh.
From 1997, Ford started bringing current European cars to Brasil: the Fiesta, the last Escort and then the new world-car Focus, the Mondeo… problem is, in Brazil, as in Thailand, cars are supposed to last “forever” – they cost a lot of money and no car is ever scrapped, you can see 20-40 year-old cars still in circulation, specially but not only in small cities. And Ford TOTALLY neglected this peculiarity of the local market, selling good cars, yes, but providing zero post-sales assistance. Dealerships didn’t know how to deal with the top-end models, there was (and still is) a lack of supply for parts, sometimes taking 2-3 weeks to get a simple but vital screw to make the car available for use again.
Ford never recovered from this “dark age” period. People still admire the former cars, and speak highly from Ford as a whole, but when it comes to buying a new car – they usually go somewhere else, with cheaper or more reliable brands, very few brave spirits venturing in a Ford “just because of all the new technology”.
I made a bet in Ford Thailand, and I hope I won’t regret doing so. It’s up to them to make this “partnership” work, from now on, and I’ll do my best for it to work, as I’m assumed a “paranoid petrol head”, wanting my vehicles to be always in tip-top condition, however dirty they might look from outside.

Conclusion and Final Thoughts

Over three months have passed since I got the car. This review explains most of what I feel about it, but it leaves a few questions for answering:
– Would I buy another Focus? – yes, definitely, but not as first choice. The car is far superior to the similarly priced Toyota Corolla, and looks better than the current Honda Civic, but shares with them both the lack of “spirit” – what I wanted when buying an European developed car.
– Would I buy another Ford? – Yes, but not in Thailand. The brand is still “green” here, and making no real effort to improve its image.
– Would I recommend someone to choose Ford or the Focus? – unfortunately, no. Not in Thailand anyhow. Perhaps not even in Europe, and by all I read, definitely not in Brazil. I made a bet that I feel I’m loosing, and only time will tell.

This is a very lengthy review, and I’ll try to illustrate a few more points in the coming days, but I would love feedback on the points anyone feels I’m missing something. There will be a Portuguese version as well, as soon as I can make some time to re-write.

Thanks for reading,
Leonel Viotti

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About LeoViotti

Born in the beginning of the 20th century, on the small tiny city of São Paulo, Leonel is now almost 100 years old... or at least it feels like. :)
Auto/Carros, Brasil, Europe/Europa, Myself/Pessoal, Shopping/Compras, Technology/Tecnologia, Thailand/Tailândia/ราชอาณาจักรไทย, Travel/Viagem , , , , , , ,

13 comments


  1. Awesome review, very good insights. I rented a Focus 2.0 SEDAN twice in the last couple of months here in Brazil, and was left very unimpressed by the car. During this period I also rented a Volkswagen Voyage 1.6 twice, and the Volks felt much more solid and reliable than the Focus. At least in Brazil, it feels like Ford’s vehicles are one step below from the same category they’re supposed to be trying to compete. So a 1.6 Voyage seemed comparable to me to a Ford Focus 2.0. A Ford Fiesta 1.6 compared more to a Chevrolet Celta than to a Voyage. A sign of this is that when you rent cars from Localiza, when you choose category ‘F’ (mid-size car, intermediary level of luxury) you used to either get a Renault Sandero, a Volkwagen Voyage or a Ford Fiesta Sedan. Thing is, the Ford Fiesta is such a inferior vehicle when compared to the Voyage and the Sandero that Localiza seems to be removing the Fiesta from cat F. At least that’s what they did in Porto Alegre…

    Based on my experiences with rentals, if I were to buy a new car in Brazil and budget was not an issue, a Volkswagen would be one of my first options. Since budget has usually been an issue, I’m pending these days for GM/Chevrolet. Their cairs are cheaper but at least they don’t try to pass as a higher category than they are… you’re buying something knowing what you’re going to get.

    • That’s… weird. Considering market positioning, FORD BRASIL tends to sell their cars cheaper than competition, exactly because they have no trust from anyone, anymore. The Focus, in Europe, competes directly with the Golf (which for you there is sold as the Jetta, imported from Mexico, around R$ 100k and over), and in Brazil they have to sell it competing with much smaller and simpler cars… maybe the extreme difficult in maintaining the car made you sense it as “not solid”? I know several people who own a Focus MK2, in Brazil, and other than difficult in getting maintenance parts, I have never heard any complaints.
      I do not, however, know the current line up from Volkswagen in Brasil, as it’s very much different from what they sell anywhere else, and I have never seen a “new Voyage”. I know the Fox has a very good name in Europe, as a cheap car, yes, but as a reliable and honest cheap car. Plus, everyone loves the Polo, and the Golf is more like a “landmark” than a car.
      The Brazilian market is somehow detached from reality… expensive cars, costly to finance, costly to maintain, and some points, such as “color” or “gender image” are key aspects for people there to decide what to buy, not how safe or economical the car is… I won’t try to understand… but one thing I’m 100% with you, considering the cost of a new VW there, with insurance and all that, it sounds crazy to consider them for a brand new car, at least the entry level ones, WAAAY too expensive if compared to the competition.

  2. Daniel

    Muito boa a análise, Viotti!

    Gostei das suas observações. Fiquei impressionado com as “tecnologias” embarcadas. Tem muita eletrônica nesses carros modernos que fico imaginando o que acontece depois de 10, 15 anos com esses sistemas.

    Eu sempre achei o desenho do Focus legal (exceto uma versão americana antes do Mk II) e acho que ficou muito bom essa nova exceto por esses “triângulos” na parte frontal. Se tirasse essas “barras” ficaria melhor na minha opinião.

    Uma correção… a linha de design do Focus e Ka Mk I e Fiesta Mk V (o que tinha supercharger no Brasil) era chamada New Edge. O Kinectic só veio com as versões seguintes.

    • Obrigado Daniel!

      Bem… em 10-15 anos, esses carros não devem estar mais em circulação. Ao menos em teoria, né… não que eles irão se dissolver, mas novas tecnologias vem por aí, carros mais econômicos, mais seguros, possivelmente mais baratos, mais isso, mais aquilo… enfim, mais adequados a realidade de 10-15 anos no futuro. Obviamente que, sendo brasileiro, a gente sempre pensa em manter os carros pela eternidade, e temos gosto nisso (por mais que a maioria das pessoas ligue mais pra aparência externa do que segurança mecânica, raros brasileiros NÃO LIGAM para carro), mas a realidade, em países desenvolvidos, é essa: 10-15 anos é 3 ou 4o dono, mandando pra “scrapping”.

      Eu *nunca* gostei do desenho do Focus, os dois primeiros… não achava nenhum deles horroroso, nem dava… mas era muito… “estranho” pra mim, sabe? Acho que eu não estava preparado pra tanto “new edge”. Tem algumas coisas nesse Focus que eu mudaria também, mas no geral, ainda acho que lindo, realmente foi “amor a primeira vista”. 🙂

      E… valeu pela correção. Eu li por cima sobre o New Edge a alguns vários anos, e quando li Kinectic do MK3, não sei porque, o nome bateu como “opa, é a evolução do mesmo”. Não conseguia mesmo entender de onde isso, pois o MK3 é totalmente diferente do Mk1 e Mk2! 🙂

      • Anirban Basu

        Adorei ler seu analise Leo, parabens! Estao lancando o focus novo agora por aqui (america do sul), ma sempre fui muito fan do focus em especifico, por ser geek 🙂

        • Só tome cuidado com a FORD, o carro é ESPETACULAR, mas o “costumer care” deles (pós vendas) é HORREEEEEENDO. E eu sabia que era assim no Brasil, mas vi que na Tailândia é a mesma coisa, e parece que nos EUA as reclamações (por besteira em geral, demoras, descasos, etc) formam pilhas nos fóruns da vida. :\

  3. Simon

    Great review and it is so real (ie, I know you’re not a Ford salesman 🙂 )

    I went to test drive the car , the sport+ version with 2.0 GDI engine, and it was amazing. What you have said was so true, the cornering was amazing, the technology that stuff in this car is amazing. And comparing with Honda Civic and Toyota… I will take this little Ford – at a cheaper price here in Malaysia as well.

    So… I ended up order one, and now waiting for it to arrive 🙂

    Great review, and thanks ! 🙂

  4. fofoti K.L

    Great review.

    However, there is another concern that u did not or u maybe do not want to share. Which is the DCT Dual Clutches Transmission have made me gone crazy. The grinding sound and bad throttle respond. The car is not working as perfect as you said during low rpm in South East Asia. What Ford is trying to fix is, ‘you should drive it like manual tranny car, or it is normal’, there are plenty of American are complaining the issue. But there is no solution yet.

    • Hi fofoti, I did mention this, as one of the flaws I notice in the car. It’s mostly gone when you drive full time in S instead of D, however, the mileage is horrible… I get 8-9km/L on mine in the city, using D and “getting over” the shitty clutch response in low speeds (only in low speeds, everything else is fine, really), but using S, this goes down to 6-7km/L. Not worth it. I do however still prefer the weirdness of the Dual Clutch than dealing with the “non-stop-slipping-revving-not-moving” from regular auto gearboxes.

      I’m also in South East Asia, Thailand. My main concern is FORD THAILAND, not the car… FoMoCo battery just died with 11 months and 2 weeks, and they refuse to replace under warranty because I passed 20,000km already, which is total BS… never happened with me, ever, that a battery lasts less than 2 years, and they specially last longer when the car is more used (more time charging than discharging). Anyway, this is for another full post, which I’ll start writing today… Good luck with yours.

      Ah, about the clutch: THERE IS a software update released in Europe for this, already last years. I’ve been asking Ford Thailand about it, but they say it’s not available here and they have no idea when or if it will be available. For what I read from European foruns, it solves the “clutch weirdness”. My guess is that the “fuel save mode” of the engine is somehow “fighting” with the clutch, since the mileage is really impressive for the kind of the traffic I deal with in Bangkok, in a car with over 1400km + “live stock”. 🙂

  5. Z

    Hi and thanks for your review. It helped me a lot in my decision to choose a new car, or at least not choosing The Focus. Im also living in Thailand and i have been looking at Civic 2.0, Altis 2.0 or even a Volvo V40 T5 for a bit more money. But I’m worried about Volvos capacity to supply parts when needed, same as your plastic leaver.

    May i ask which car you would buy if were up for a new one now?

    Z

    • I’m glad my review helped. I still think that, for the cost, the Focus is the best car in its category here in Thailand, HOWEVER… depending on Ford is too stressful. I got the insurance to change the windshield (which has a “dent” from a small hiway rock) and the rear bumper (a motocy crashed very lighlt months ago, it’s just a scratch on the ink), and Ford LamLukKa booked repairs for 45 days after we went to the shop. I’m just hoping now they do have the correct windshield, with sound damper and de-fogger, or else I see more stress coming along.

      I’ve heard wonders about Honda services here in the country (they seem to be very good as well in Brazil), and although I don’t really like the design of the latest Civic, I’m nearly sure I would go for one. I was thinking about swapping the Focus on a Jazz, but the Focus looses so much value, and the Jazz is so “plastic” inside (the top Hybrid version!), that I got totally turned down by the idea… I know it’s a great car, but pay more to have way, way less… :\

      Corolla is Corolla… there are some nice versions of it, the top 2.0 ones, but at the end of the day, for as much as I don’t care much for the design of the car, you’re driving around in a “Bangkok Taxi”, probably with the worst color: silver.

      If I was up to spending 1.5mi Baht in a “city car”, I would go with the Honda CRV. It can handle soft floods, soft off-road, and all the not-so-soft potholes we find everywhere.

  6. Andy

    I am looking at buying the 2.0 S focus, thanks for the great review nice to read some of the issues you experienced, are you still driving the focus, did Ford ever get the seat parts you needed and have you got anymore thoughts either positive or negative since your review.

    Andy

    • Hi Andy. I can honestly advise you NOT to buy it. I kinda gave up on it by the end of last year, after the electrical problem, and decided to put it for sale in Jan/Feb this year. In the 18 months or so I had the car, it depreciated 40-50%… but I eventually managed to sell it for around 600,000 baht, from the 1,079,000 paid initially (plus registration fees). Not the worst though…

      A week after we sold it, my girlfriend called the woman who bought it, check about some of the insurance papers. After confirmation, the buyer told her a couple days later the pointers in the dash “died”, and the day before the whole car started “shaking”. When she brought the car to the dealer to be checked, they asked for *FOUR MONTHS* to come up with a diagnostic.

      I even mentioned this on Twitter:

      Can’t say it’s something anyone would like to hear from a “brand new” car, with year+ guarantee and just 24,000km on the dash.

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